Explain the role of media and communication in social and cultural changes. What are the reason for resisting social change?

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Suresh Chand · Accepted Answer

The media and communication play a significant role in social and cultural changes. They shape public opinion, influence values and beliefs, and facilitate the spread of information and ideas. Here are some ways that media and communication can influence social and cultural changes: Awareness: Media and communication can raise awareness of social and cultural issues, helping to generate public debate and advocacy for change. Education: Media and communication can educate people about different perspectives, cultures, and experiences, helping to foster understanding and tolerance. Mobilization: Media and communication can mobilize people to take action on social and cultural issues, helping to create momentum for change. Representation: Media and communication can represent diverse voices and experiences, helping to challenge dominant narratives and stereotypes. Despite the potential for media and communication to drive social and cultural changes, resistance to change is also common. Here are some reasons why people may resist social change: Fear of the unknown: Change can be scary, and people may fear the unknown consequences of social and cultural changes. Loss of power or privilege: Social and cultural changes may threaten the power or privilege of certain groups, leading to resistance. Attachment to tradition: People may value tradition and the status quo, and resist changes that challenge those values. Lack of trust: People may lack trust in those advocating for change, or in the institutions and systems that are driving the changes. Economic interests: Social and cultural changes may threaten economic interests, leading to resistance from those who stand to lose financially. It is important to understand these reasons for resistance to social change in order to effectively navigate social and cultural changes, and to build broad-based support for positive social and cultural changes.

Explain the role of media and communication in social and cultural changes. What are the reason for resisting social change?

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Explain the role of media and communication in social and cultural changes. What are the reason for resisting social change?

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