Institute of Science and Technology
Bachelor Level / elective-ii-semester / Science
Computer Science and Information Technology( CSC370 )
Full Marks: 60 + 20 + 20
Pass Marks: 24 + 8 + 8
Time: 3 Hours
Candidates are required to give their answers in their own words as far as practicable.
The figures in the margin indicate full marks.
Attempt any two questions.
What is e-commerce business model? Describe the key elements of e-commerce business model.
What are the security threats in e-commerce? How client server and data transactions securities are maintained in e-commerce?
What is e-payment? Discuss how credit card transactions, electronic checks and stored value
payment system work. Mention their pros and cons
Attempt any eight questions.
Describe the factors that make U-commerce different from M-commerce?
What is industry value chain? Mention the generic players in the value chain.
What is digital wallet? How it works?
What is a catalog in e-commerce application? How can you create catalogs?
Define malicious code. How the potentially unwanted programs like adware and spyware works?
Discuss different pricing models for online advertisements
How facebook exchanges, reaction buttons and sponsored message are used for social
marketing and advertisement.
What is Search Engine Optimization (SEO)? How on page SEO can be done?
How content based and collaborative filtering approaches are used for product
recommendation in e-commerce?