Tribhuvan University
Institute of Science and Technology
2080
Bachelor Level / elective-ii-semester / Science
Computer Science and Information Technology( CSC370 )
E-Commerce
Full Marks: 60 + 20 + 20
Pass Marks: 24 + 8 + 8
Time: 3 Hours
Candidates are required to give their answers in their own words as far as practicable.
The figures in the margin indicate full marks.
Section A
Attempt any two questions.
What is competitive advantage in a business model? How can firms achieve competitive advantage using dimensions of asymmetry, complementary resources, perfect market and leverage?
What is a digital wallet? How does it work? Describe the payment authorization and payment capture operations of SET.
What is display ad marketing? How attrition rate, view-to-cart ratio, acquisition rate and retention rate influence display ad marketing?
Section B
Attempt any eight questions.
What are some of the factors driving the growth of social e-commerce?
What is EDI? Describe the significance of EDI in e-commerce? Justify your answer with an example.
What is virtual currency? How does it work? Mention the usages of virtual currency in e-commerce.
What is catalog in e-commerce? How are catalogs created?
What is an intrusion? How intrusion detection systems are used to ensure security in e-commerce?
What is social engineering? How access control mechanisms are used in e-commerce for authorization?
How fan acquisition, amplification and brand strengthening is done using Facebook marketing tools?
What is the significance of recommendation systems in e-commerce? How is collaborative filtering different from content based?
How provisions relating to digital certificates are defined in the electronic transaction act of Nepal?