Tribhuvan University

Institute of Science and Technology

2080

Bachelor Level / elective-ii-semester / Science

Computer Science and Information Technology( CSC370 )

E-Commerce

Full Marks: 60 + 20 + 20

Pass Marks: 24 + 8 + 8

Time: 3 Hours

Candidates are required to give their answers in their own words as far as practicable.

The figures in the margin indicate full marks.

Section A

Attempt any two questions.

1

What is competitive advantage in a business model? How can firms achieve competitive advantage using dimensions of asymmetry, complementary resources, perfect market and leverage?

2

What is a digital wallet? How does it work? Describe the payment authorization and payment capture operations of SET.

3

What is display ad marketing? How attrition rate, view-to-cart ratio, acquisition rate and retention rate influence display ad marketing?

Section B

Attempt any eight questions.

4

What are some of the factors driving the growth of social e-commerce?

5

What is EDI? Describe the significance of EDI in e-commerce? Justify your answer with an example.

6

What is virtual currency? How does it work? Mention the usages of virtual currency in e-commerce.

7

What is catalog in e-commerce? How are catalogs created?

8

What is an intrusion? How intrusion detection systems are used to ensure security in e-commerce?

9

What is social engineering? How access control mechanisms are used in e-commerce for authorization?

10

How fan acquisition, amplification and brand strengthening is done using Facebook marketing tools?

11

What is the significance of recommendation systems in e-commerce? How is collaborative filtering different from content based?

12

How provisions relating to digital certificates are defined in the electronic transaction act of Nepal?