This course aims to provide an understanding of the process and dynamism of marketing practiced across the international markets.
Concept and growth of international marketing. International marketing tasks. Stages of international marketing involvement. Strategic orientations in international marketing. . .
74+ Students
Questions : 11+
Cultural environment: Concept and origins of culture. Elements of culture. Cultural barriers in international trade. Importance of international cultural knowledge and cultur. . .
92+ Students
Questions : 9+
Concept and Scope of international marketing research. Process of research – problem identification and research objectives. Concept and components of marketing information s. . .
54+ Students
Questions : 7+
Product development for international markets – quality, green marketing, and adaptation issues. Marketing opportunities in services. Challenges of managing brands globally. . . .
56+ Students
Questions : 8+
Structural dynamism in Nepal’s foreign trade. Import and export sources. Import and export procedures and documentations. Institutional mechanism for international trade – Pu. . .
48+ Students
Questions : 10+
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