E-Commerce
This course covers the fundamental concepts of E-commerce and E-business models, and components of E-commerce system.
Tribhuvan University
Institute of Science and Technology
2081
Bachelor Level / elective-ii-semester / Science
Computer Science and Information Technology( CSC370 )
E-Commerce
Full Marks: 60 + 20 + 20
Pass Marks: 24 + 8 + 8
Time: 3 Hours
Candidates are required to give their answers in their own words as far as practicable.
The figures in the margin indicate full marks.
SECTION A
Attempt any TWO questions.
What is a dual signature? Describe the dual signature operations? How is dual signature used during purchase request operation of SET protocol?
What is digital marketing? Why is it essential in e-commerce? How do marketing metrics like click-through rate, bounce-back rate and conversion rate influence E-mail marketing?
What is B 2 B e-commerce? Discuss various B 2 B business models.
SECTION B
Attempt any EIGHT questions.
What does omni-channel mean in terms of e-commerce presence? Justify with an example
How are exchanges different from industry consortiums?
What is an e-payment system? How do online credit card transactions work?
What are the basic elements to be considered while developing an e-commerce website?
How cryptography and hash functions are used in e-commerce to ensure security.
What is adware? How is the SSL protocol used in e-commerce?
How social marketing, mobile marketing and local marketing are used in e-commerce to promote business.
Describe the working mechanism of search engines.
Briefly explain the electronic transaction act of Nepal.