International Marketing
This course aims to provide an understanding of the process and dynamism of marketing practiced across the international markets.
Tribhuvan University
Institute of Science and Technology
2082
Bachelor Level / elective-iii-semester / Science
Computer Science and Information Technology( MGT418 )
International Marketing
Full Marks: 80 + 20
Pass Marks: 32 + 8
Time: 3 Hours
Candidates are required to give their answers in their own words as far as practicable.
The figures in the margin indicate full marks.
Section A
Attempt any THREE Questions
Define international marketing. Discuss the legal systems that affect in international marketing.
What is marketing information system? Discuss the components of MKIS.
Introduce international trade. Discuss the barriers of international trade.
State and explain the channel of distribution use in international marketing.
Section B
Attempt any TEN Questions
Briefly describe about WTO.
State and explain the elements of cultural environment.
Mention the disputes resolution methods in international marketing.
Highlight the features of international marketing.
Describe the process of marketing research.
Introduce green marketing.
Explain the transfer pricing strategies.
Mention the trade barriers in international marketing.
What are the import and export sources?
Describe the roles of private sectors for trade promotion.
Explain the major problems in Nepalese international trade.